Grey Worldwide and the AdCouncil needed a public health campaign website that gets kids brushing their teeth. Using only TV story boards and print ad layouts for assets, Thacher designed a website with educational tools and videos. We also mobile-optimized the site and created a Spanish-language translation to extend our reach.

Official Honoree of the
2013 Webby Awards


  • Desktop traffic: 12.2 Million
  • Mobile traffic: 512k +
  • YouTube views: 26k +